Tell us briefly about your business. What products or services do you provide?
Why did you start your business, what was the motivator for it?
What mission statement and core values drive your brand? (if any exist today)
In 3 words, how would you characterize your brand's personality?
Besides personality traits, what are 5 words that capture your brand's essence (e.g., excellence, customer service, performance)?
What emotional triggers do you want your brand to evoke in potential customers (e.g. fear and precaution for a security company, "no-worry" organization for events firms)?
Describe your ideal customer in detail, covering their personality and behavior.
Where would your brand fit into the customer's daily, weekly, or monthly life?
If so, please share them.
What regular struggles does your ideal customer encounter that you solve?
Can you share 3-4 examples of direct competitor websites?
What's your stance against those competitors? Is your field highly-competitive?
What essential messages must your brand convey to your audience? Give 2/3 examples
How does your brand speak and interact with your audience? Describe your brand’s tone.
How does your brand motivate customers to make a purchase? Is the buying process an impulse buy or a long, multi-person decision?
What results should your ideal customer expect after buying from you? What's the end result that your product provides?
Do you have existing branding materials (e.g. logo, color scheme, fonts) that we should incorporate into the design?
What color palette do you prefer for your brand, and are there any colors to avoid?
Do you have any specific typography or font styles in mind ?
You can select multiple
How would you describe your brand's visual style?
(e.g., minimalist, sophisticated, playful)
Are there specific design assets like images, fonts, illustrations that you've already produced or want to use?
What marketing materials do you anticipate needing ?
(e.g., business cards, website)
Describe your current or desired presence on social media and the most relevant platforms for your audience.
How do you intend to reach your ideal customer, and where do they typically spend time online?
E.g. social, forums, whatsapp
What makes your brand’s offering unique against competitors?
What are your deadlines and timelines for this branding project?
Is there any other information or specific ideas you'd like to share with us?
